What is the meaning of your event, what are your goals and in what way do you want to conquer the world? In this episode Sam explains why it is important to have a mission statement and a clear understanding of why your event exists. Many events, companies and organisations can’t answer the question of why they do what they do, but you should!
YouTube: https://youtu.be/QMo8Oj8rYoc
Soundcloud: https://soundcloud.com/japan-jens/organize-events-101-episode-7